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By GSMIweb on 23-Mar-10 17:12.

An Article from Business Respect, Issue Number 69, dated 11 Jan 2004 By Mallen Baker In our first new year edition of Business Respect, two years ago, we made a number - nine no less - of predictions about what would happen in the world of corporate social responsibility over the coming five years. Two years in, and in the spirit of accountability, let's see how we're doing. 1. There will be a growing emphasis on the quality of management of corporate social responsibility - not just whether you do it at all. This prediction goes to the heart of the business case for CSR. All those who look for conclusive evidence of a link between CSR and the bottom line have to have some way of rating how well CSR policies are put into practice, not just what is the rhetoric. There is no other aspect of management where you would expect such a link to be automatic, regardless of the quality of your work.
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