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By GSMIweb on 22-Apr-10 01:43.
Korea explores the beauty of corporate community investment An Article from Business Respect, Issue Number 67, dated 30 Nov 2003 By Mallen Baker Corporate Social Responsibility in South Korea remains predominantly defined by philanthropy. The focus of the International Symposium held by the Beautiful Foundation, the fast emerging leading not-for-profit organisation in Seoul, certainly reinforced this. There is now some research to try to identify what the top Korean companies are doing. From a survey of 45 large companies, 41 said that they were involved with philanthropic activity to a significant extent. 34 percent of them actually had established a department to manage these community donations although generally of less than three people.
Westpac - A Case Study in Socially Responsible Banking An Article from Business Respect, Issue Number 49, dated 9 Feb 2003 By Mallen Baker The Australian banking sector has had an unmitigated hammering from politicians and public opinion alike for their failings in social responsibility. All the more remarkable, then, that the top scoring company in the recent Reputation Index compiled by the Sydney Morning Herald and The Age should have been a bank. Not so surprising when you look into the detail of how Westpac does business. Westpac was established in 1817 as the Bank of New South Wales, becoming Westpac on merger with the Commercial Bank of Australia in 1982. It employs over 26,000 people and has global assets of $186bn. Its core business operations are retail banking, financial services, finance and institutional banking.
What do the CEOs know about CSR? An Article from Business Respect, Issue Number 48, dated 26 Jan 2003 By Mallen Baker We usually report the headline results in brief of the various surveys that give snapshots of changing attitudes to corporate social responsibility. However, with some of the world's most powerful CEOs gathered together at Davos, now seemed like a good time to review the changing attitudes of this particular group. Hill & Knowlton have recently released a review of the attitudes of CEOs, comparing the views of leaders from the US, Canada, Germany, the UK, Italy, Belgium and the Netherlands. It gives an interesting insight into the messages currently being heard at the top.
If pushed, most practitioners within the field of corporate social responsibility will tell you that the first proper social report by a company was the first report of the Body Shop. That most remarkable of companies had, in the mid-nineties, set the standard that others would seek to follow. They would be wrong. Take, for instance, this typical quote: "Social or environmental reports are key stages in any stakeholder dialogue process; while a stakeholder dialogue process is a key stage in any valuable social or environmental report. The first corporate social report that recognised this fact was The Body Shop Social Statement 95." (Jem Bendell, 2000). In terms of the history of how the format has developed, this starting point statement has the ring of truth. Nevertheless, it's worth recording here for history that the very first such report preceded that one by as much as four years.
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