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on 22-Apr-10 02:10.
Define Your Customer Before Marketing
Know Your Target Market So Your Marketing Will Reach Them
By Susan Ward, About.com
Don't make the mistake of marketing your product or service before you've defined your customer or client. If you do, you're just throwing your marketing money away.
Marketing isn't just a matter of placing ads. It's a method of attracting new business. Before you can hope to achieve this, you have to know exactly who you want to target with your marketing. You need to know your target market before you can reach them.
What's the point, for instance, in buying an advertising spot on TV if you're trying to sell whitewater rafting adventures? Are these sorts of people really going to be sitting in front of the tube?
on 22-Apr-10 02:08.
Customer Satisfaction Survey
By F. John Reh, About.com
We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.
When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.
How You Ask Whether Customers Are Satisfied
There are many ways to ask your customers whether or not they are satisfied with your company, your products, and the service they received.
on 22-Apr-10 02:06.
Customer Relationships Are Key to Your Marketing Strategy
By Laura Lake, About.com
If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business owner wouldn't be interested? By the time you have finished this article you will have figured out how to do just that.
Take a few moments and think of all the inactive customer files you have in your file cabinet. Business owners often make the costly mistake of servicing a customer once then assuming "they'll stay" as a customer or client without maintaining and growing that relationship.
A year later that business owner is wondering what happened to that customer and where they went. Why haven't they hear from them? Did they leave? If so, why?
on 23-Mar-10 23:46.
There are many different ways or formats individuals, businesses, organizations can use promote themselves and their ideas, information, services, products (proactive) or where individuals, businesses, organizations ideas, information, services, products will be seen by their customers (reactively).
Not that they are so different, but people and firms tend to divide themselves into two categories of business, that is, business-to-consumer (B2C) and business-to-business selling (B2B) situations. Firms in each of these situations need to be aware that without a constancy in the ways customers learn of them customers will get a murky view of who is doing the offering and the products and services they offer.
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