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By GSMIweb on 22-Apr-10 01:51.
The Media and Social Responsibility An Article from Business Respect, Issue Number 70, dated 1 Feb 2004 By Mallen Baker The Hutton Report has placed the harshest possible spotlight on the social responsibility of media companies - a light that in the first instance has not been greatly flattering to the BBC. But what here is the real challenge of corporate social responsibility for media companies? Recently I attended a meeting of the UK's All Party Parliamentary Group on Corporate Social Responsibility - a session specifically focusing on the role of the media. Sadly, it was nothing of the sort. Rather, it became a lengthy discussion on how the media dealt with companies and social responsibility issues affecting them. Hardly surprising, I suppose. The MPs and Lords present were much more interesting in the relationship between their own work and the media that so often interpret it for the general public.
Standards of Corporate Responsibiity An Article from Business Respect, Issue Number 83, dated 15 Jun 2005 By Mallen Baker The International Standards Organisation has just completed a summit meeting in Korea on the future development of the proposed Corporate Social Responsibility standard ISO 26000. At the same time China has announced a new responsibility standard for the textiles and garments industry. Surely such standards represent progress. I wonder. There are certain things that can be achieved reasonably well with management systems. Environmental management has shown itself over the last ten years to be one. After all, ISO 14001 is effectively about identifying impacts and managing processes to reduce them. Environmental issues are scientific in nature. Your process will produce a number of emissions and wastes. Redesigning the process, and improving efficiency, can reduce these. All you need to do is to apply human ingenuity to the problems, and then consistently manage and control the processes. Quality is the same. No point in producing top quality products one time in three, if consistent monitoring and control of the process means that you can achieve zero defects.
Redefining CSR as a process that starts at the heart of the company An Article from Business Respect, Issue Number 60, dated 27 Jul 2003 By Mallen Baker Mark Goyder has laid down a challenge to the movement for corporate social responsibility in "Redefining CSR", produced by the UK's Centre for Tomorrow's Company. Widely reported on publication as an attack on the "box-ticking" approach of some advocates, it is in fact a much more valuable review of the difference between companies who take the message into the heart of the company and those who simply comply with today's expectations whilst leaving the core untouched. Goyder sees a key distinction between what he describes as 'compliance CSR' or a more fundamental process that he calls 'conviction or values-led CSR'. Compliance CSR sees a company undertaking the community programmes, the ethics statements, the environmental management systems purely to keep up with external demands. One might think that such a company was a long way forward. But the case of Enron - a company that had a good profile for its compliance programmes - illustrates the point of how action without the guiding light of real values and substance can unravel in the harsh spotlight of public accountability.
Profitable poverty alleviation creates a new frontier for corporate responsibility An Article from Business Respect, Issue Number 79, dated 12 Dec 2004 By Mallen Baker Last week, the Financial Times carried a story about how GrupoNueva aims to target the world's poor as a potential market by aiming to design and sell affordable wood and water pipeline products to this vast segment of the world's population. The company, it said, was aiming to show how profitability and corporate responsibility can go hand in hand. The move is one of the first responses to the reasoning behind the recent book by C.K.Prahalad, The Fortune at the Bottom of the Pyramid. Prahalad's premise is that the intelligent application of markets can create a real breakthrough in tackling global poverty. After all, he points out, for more than 50 years the World Bank, donor nations, aid agencies, governments and others have taken what steps they could but have failed to eradicate poverty. It remains the world's most visible and daunting problem.
Measuring corporate social impact - art or science? An Article from Business Respect, Issue Number 92, dated 7 Apr 2006 By Mallen Baker For years, people wanting to measure and report real performance in corporate social responsibility have been frustrated over one area in particular - the apparent impossibility in making any kind of real objective measurement of the company's social impact. Now, a new tool claims to solve this problem - the Social Footprint. The Social Footprint, produced by the Centre for Sustainable Innovation, promises great things. It is, according to the Centre, "a corporate sustainability measurement and reporting method that quantifies the social impact of organizations on people". Further, it "produces the true bottom-line oriented measures of impact" and says that this means that 'true Triple Bottom Line measures can now be taken and reported for the very first time'. This is heady stuff indeed.
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