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on 22-Apr-10 02:12.
Lowest Prices May Lose Customers: Retailers Still Win with Customer Satisfaction
Saturday January 3, 2009
While the retail industry has been hyperfocused on pricing, the retailers who have continued to focus on customer satisfaction, like Amazon and Apple, have emerged as the winners in a losing holiday season.
The link between customer satisfaction and sales is not breaking news. The confirmation that overall customer satisfaction still matters in a price-conscious economy is definitely headline worthy. According to the "2008 Holiday Top 40 Online Retail Satisfaction Index" report from Foresee Results, the most satisfied customers still spend more, make more repeat purchases, and make recommendations to friends.
on 22-Apr-10 02:12.
Guaranteed Sales Increase
Like The Way That Sounds? Here's How To Do It
By F. John Reh, About.com
I am not going to suggest that you don't need marketing and advertising to introduce customers to your product. Nor will I suggest that you don't need for a sales force. However, your sales force, and everyone else in your company who deals with your customers, will sell more product if you just "Make it easier for customers to buy!"
Think About It
Once someone has decided to buy your product (or service) what do they have to do to complete the transaction? Think about the last time you went to, for instance, the hardware store to buy a new door knob. You knew what you wanted, or at least what store carried several good kinds.
You went there, read the advertising on the packaging, selected the product and went to pay for it so you could go home and finish the project. Instead you found yourself waiting in a line that never moved. There were ten registers, but cashiers were only working three of them. Did you get tired of waiting and go to a different store? Did you at least consider it?
on 22-Apr-10 02:11.
Guaranteed Customer Satisfaction?
Is Guaranteed Customer Service Possible, Or Is It A Pipedream?
By F. John Reh, About.com
In the course of researching a different subject, I came across this exchange. The tone of the initial posting really surprised me. Maybe we can't guarantee customer service, but shouldn't that be our goal?
We all have experienced abominable customer service. We know it exists. The question is, what can we do about it? Is there anything we as managers can, or should, do to make sure our organizations deliver excellent customer service? How can we 'guarantee customer satisfaction'?
Bill Marvin, The Restaurant Doctor, is one person who really understands. He wrote an article on "How to Improve Your Tips". It compares two options, increasing production volume versus increasing 'profit' per transaction. There are benefits to both approaches and, unfortunately, one works better for some people than others. However, he clearly stresses the value of the latter approach - build a relationship with your customer. Understand what the customer wants. Focus on what you can do to meet their wants, not on what you can't do.
on 22-Apr-10 02:10.
Define Your Customer Before Marketing
Know Your Target Market So Your Marketing Will Reach Them
By Susan Ward, About.com
Don't make the mistake of marketing your product or service before you've defined your customer or client. If you do, you're just throwing your marketing money away.
Marketing isn't just a matter of placing ads. It's a method of attracting new business. Before you can hope to achieve this, you have to know exactly who you want to target with your marketing. You need to know your target market before you can reach them.
What's the point, for instance, in buying an advertising spot on TV if you're trying to sell whitewater rafting adventures? Are these sorts of people really going to be sitting in front of the tube?
on 22-Apr-10 02:09.
November 4, 2009, San Diego, CA – Energy experts estimate that data centers eat up as much as 3% of all electricity generated in the United States. Executives who are intent on both reducing the environmental impact and cost of their data center while finding ways to improve capacity, storage and efficiency, are looking for answers. Corporate, non-profit and government sector executives, who are not necessarily IT professionals, must become familiar with how resource consumption within their data center affects things like electricity usage and carbon emissions. These same executives must find ways to address the short term financial commitment to “greening” their data center while easing the budget pressures that come along with new regulations.
The Green Data Center Conference, hosted by the Global Strategic Management Institute (GSMI), scheduled for February 2-4, 2010 in San Diego will provide industry executives with answers tools and information that they need to navigate the seemingly complex task of “greening” their data center including everything from improving capacity, lowering energy usage and costs, to understanding the role of the facility and how to create a master plan.
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