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on 22-Apr-10 01:52.
The next five years of CSR - some progress
An Article from Business Respect, Issue Number 46, dated 29 Dec 2002
By Mallen Baker
This time last year, we made a number of predictions about what would happen in the world of corporate social responsibility over the coming five years. It may not be five years later just yet - but it's worth nevertheless fearlessly casting an eye back on each of these to see whether trends since that time suggest the predictions will ultimately hold up or not.
1. There will be a growing emphasis on the quality of management of corporate social responsibility - not just whether you do it at all.
This prediction centred of the heart of the business case for CSR. People ask the question whether you can draw a correlation between socially responsible business practice and economic performance or share price.
But there is no other aspect of management where you would expect such a link to be automatic, regardless of the quality of your work.
Progress: Not much yet. Whether a company 'does' CSR remains pretty much a yes / no question. However, the factors that led to the prediction remain in place, and we think it still holds pretty good.
on 22-Apr-10 00:46.
Quality is a popular approach to process improvement, particularly among technology driven companies such as Allied Signal, General Electric, Kodak and Texas Instruments. Its objective is to reduce output variability through process improvement, and/or to increase customer specification limits through design for producibility (DfP), so that these specification limits lie at more than "six" standard deviations, or sigma's, from the process mean (I'll explain the quotation marks later). In this way, defect levels should be below 3.4 "defects per million opportunities" for a defect, or "dpmo" for short.
Although originally introduced by Motorola in 1986 as a quality performance measurement, 6 sigma has evolved into a statistically oriented approach to process improvement. It is deployed throughout an organization using an army of champions and experts called "black belts," a title borrowed from their martial arts counterparts. They command a rank-and-file made up of teams focusing on the improvement of the organization's processes. Just search the internet for "six sigma" and you'll come up with several informative descriptions of its history and current practice. The Six Sigma Academy, a Motorola spin-off, provides consulting service to many of the leading practitioners of this approach. What I want to focus on here though, is the 6 sigma metric itself, not the concept or the approach.
on 21-Apr-10 23:04.
Gordon manufactured two styles of fiberglass boats: one for water-skiing and pleasure, the other designed specifically for bass fishing. Both boats were manufactured on the same production line, switching between the two models as orders and demand shifted.
Business was booming. Obviously, that's the goal of any business so long as you can fill orders promptly. They were selling boats as fast as they could make them, about two boats per eight-hour shift. So they added a second shift running from 4:00 pm until midnight. At first, this second shift was unable to finish two boats per shift but caught up after several weeks. Nonetheless, production was still not meeting demand.
on 21-Apr-10 22:45.
Managers have access to more information than ever before and, as a result, strategy execution has become reality for all organizations. In this case study, you will learn to use data and dashboards to enhance decision-making and align people to organizational strategy through a simplified view of your Key Performance Indicators (KPI's).
on 21-Apr-10 22:43.
Dr. Dean Spitzer,
Performance Management Thought Leader
IBM Almaden Research Center
Learn to integrate performance management and corporate strategy to create performance measures that truly reveal just how well your organization is executing strategy.
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